Focus groups - Netherlands

Run focus groups in the Netherlands

We recruit, moderate and facilitate focus groups across the Netherlands — on location in Amsterdam, Rotterdam, The Hague and Utrecht, or fully online. Handle as much or as little yourself as you like.

Participant recruitment from our panel with over 50k+ Dutch participants
Facilitated 250+ online focus groups and 100+ on-site focus groups in the major Dutch cities
Experienced Dutch moderators, simultaneous translation available

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350+

focus groups conducted across the Netherlands.

50 000+

Dutch participants (B2B & B2C) in our participant panel.

50+

corporates and governments used our services.

What to know before running focus groups in the Netherlands

In the Netherlands, focus groups are used heavily by retail and FMCG brands testing propositions before a national rollout, by government and public bodies gauging citizen response to policy, and by banks and insurers refining digital services.

Dutch participants tend to be direct and comfortable voicing disagreement in a group — which makes for candid, usable sessions. We have seen a 50% increase in online Dutch focus groups in recent years.

Online participation

Dutch respondents are digitally confident; online sessions run smoothly, even with older audiences. Online and on-site both work well.

Focus group language

Sessions run comfortably in English or Dutch; Dutch respondents are highly proficient in both. Translation on request.

Participant incentives

Typically around €50 - €90 per participant for a 90-minute session, depending on audience and profile.

No-show rate

Average no-show rate is around 15%, so it is recommended to recruit reserves. No charge for no-shows.

Preferred timing

Consumer sessions run best in the evening (6–9 PM) or during lunch (12:00 - 13:30); B2B respondents during working hours.

When to plan

It is recommended to avoid running focus groups during Christmas holidays and school breaks. See an overview for NL here.

Everything for your focus group in the Netherlands

The Netherlands is one of our key markets. We recruit entirely from our own Dutch panel — no third-party agencies — and arrange everything from participants to facilities in the major cities.

Recruitment from our Dutch panel

Any B2C or B2B profile, recruited entirely from our own panel of 75,000+ Dutch participants. Beyond your criteria, we make sure participants feel at ease in a group and can contribute thoughtful, usable feedback.

Focus rooms in all major Dutch cities

Through our partner network we arrange focus rooms with observation and recording facilities in Amsterdam, Rotterdam, The Hague and Utrecht. Other Dutch cities can be facilitated upon request.

On-site, online or hybrid across the Netherlands

Run sessions on-site, fully online, or hybrid. Follow every session live through our livestream, wherever your team is.

Dutch-speaking moderators & live translation

Sessions can be moderated by a Dutch-speaking moderator, and if you'd like to follow along in another language, we can provide simultaneous translators.

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What does a focus group in the Netherlands cost?

Costs for a focus group in the Netherlands typically range from €1,500 to €5,000 per study, depending on method, setup, session length, number of participants, and how much you handle yourself.

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Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly.

We arrange focus rooms with observation and recording facilities in Amsterdam, Rotterdam, The Hague and Utrecht, through our local partner network. Other Dutch cities can often be facilitated on request. Prefer not to travel? Every session can also run fully online or hybrid, with a livestream so your team can follow along from anywhere.

Turnaround is usually 10 to 20 working days, depending on which parts we handle for you — recruitment, facilities, moderation, reporting, or the full study. Recruitment itself takes 5 to 10 working days within that window. Tell us your deadline when you request a quote and we'll confirm a timeline that fits.

We recruit entirely from our own Dutch panel of 50,000+ participants — no third-party agencies. You can specify any B2C or B2B profile, and we screen for people who are comfortable in a group and give clear, usable feedback. Standard recruitment takes 5 to 10 working days. If a recruited participant doesn't show up, there's no charge for that seat.

Yes. Sessions can be moderated by an experienced Dutch-speaking moderator. If your team wants to follow along in another language, we can arrange simultaneous translation so nothing gets lost. Just let us know your preferred working language when you request a quote.

New to focus groups or want to know how they work?

Want to understand the method first? Our knowledge base explains what focus groups are, when to use them and how to analyse the results. Or see how we run focus groups ourselves.

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